Article
One of the main reasons businesses started to hold webinars was to be able to offer quality content to the target audience in a short time and with minimum effort. Considering that webinars only last a few hours, this is one of the fastest and most effective conversion methods in marketing in terms of brand visibility.
Webinars have been an important marketing and engagement tool in recent years, and the use of virtual events has skyrocketed, especially during the pandemic. According to the reviews, the number of B2B brands holding live webinars in the US increased by 36% even in February and March of 2020 alone. You should know the latest developments and trends in webinar for your company.
Here, we have compiled these recent Webinar trends for you.
Hello to Global Meetings
In the last year, we have adapted to many new technologies in order to avoid interruptions in business and business partnerships. It has gained the ability to use the world web conferencing technology easily with virtual meetings and digital connections. This made it easy to spread to a transnational audience. At this point, the only thing event creators need to pay attention to is to organize international time zones well.
Increased Participant Engagement
Gone are the old days when a presenter shared his screen in webinars and the entire event took place with other participants watching it. Now interactive webinars are in trend. With this new development, webinars have turned into a dynamic conversation thanks to live polls, mutual chat and real-time participant interaction tools. All you need is to find the right platform.
Timings Shortened
The duration of events prepared with marketing webinars began to shorten relatively. The preferred duration for a webinar is 30 to 40 minutes, given attendee attention and event efficiency. If you are planning a longer event, you may start to lose potential customers.
Internet Connection Only
Companies focus on virtual events for marketing, training and recruitment purposes and are turning to webinar platforms to host effective webinars. You only need to have an internet connection for this.
Personal Experiences Are In Trend
As in all sales and marketing strategies in the world, tailor-made solutions have started to come to the fore in web events. Creating a more personalized experience for webinar attendees with customized invitations and reminder emails is also on the trend. It is even possible to create a fictional universe for the webinar and even more memorable participation with custom made avatars for your profile.
Avatars Replaced Photos
The virtual reality world has become even richer with animator interfaces that allow participants and users to define their body parts and create their own avatars. Participants can caricature themselves in a way by creating their own character avatar from a wide variety of typologies. Replacing their photos with their own avatars on forums or chat programs has become quite attractive for the participants.
If you want to examine and take a quick look at the possibilities these trends can open for your company, click: https://vemaker.com/vem/webglapp/